For several decades, Chris Coad has produced high-end collateral for the licensing of backplates and HDR domes for automotive advertising. He creates 2D backplates with precisely matched HDR domes, enabling the construction of realistic environments for producing multiple final 2D images. When combined with a CGI car model, the result is a highly realistic depiction of a vehicle within a photographed environment. His imagery has been used extensively by many of the world’s major car manufacturers..