For several decades, Chris Coad has produced high-end imagery and visual assets for the automotive advertising industry. His work encompasses both traditional location photography—capturing vehicles in carefully crafted real-world environments—and the creation of backplates and HDR lighting domes for seamlessly integrating CGI vehicle models into highly realistic settings.

His imagery has been used extensively in advertising campaigns and promotional materials for many of the world’s leading automotive manufacturers, combining a meticulous photographic approach with a deep understanding of the technical requirements of modern automotive CGI.